Digital and on-ground. In Nepal that means Facebook first, and the numbers to prove it worked.
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A marketing executive CV — or marketing officer CV, the more common title in Nepal — is discarded fastest when it says 'increased engagement'. The example above gives results as before and after with a period (18,000 to 71,000 followers in fourteen months), the monthly ad budget handled, and names Facebook and TikTok, because Nepali marketing runs on them. The format works for digital marketing, brand and field marketing roles in Nepal or India.
Sneha Karki
Marketing Officer — Digital and Brand
Kathmandu · +977 98XXXXXXXX · sneha.karki@example.com · linkedin.com/in/snehakarki
Summary
Marketing officer with four years across retail and education brands in Kathmandu. Runs a Rs 3 lakh monthly Facebook and TikTok ad budget, and grew a page from 18,000 to 71,000 followers in fourteen months. Handles campaign planning, content calendars and on-ground activation at colleges and trade fairs. Comfortable reporting cost per lead rather than reach.
Experience
Marketing Officer
Education consultancy · Putalisadak, Kathmandu · Ashoj 2081 – Present
- Manage a Rs 3 lakh monthly ad budget across Facebook, Instagram and TikTok
- Reduced cost per enquiry from Rs 420 to Rs 190 over two intake seasons
- Grew the main page from 18,000 to 71,000 followers in fourteen months
- Run on-ground activation at eight colleges per intake, generating around 600 direct enquiries
Digital Marketing Associate
Retail brand · Kathmandu · Baishakh 2079 – Bhadau 2081
- Planned and published a weekly content calendar across three channels
- Coordinated with two content creators on monthly campaign shoots
- Maintained weekly performance reporting on reach, engagement and conversion
Education
BBA (Marketing)
Kathmandu University affiliated college · 2075 – 2079
Projects
Intake campaign — Shrawan 2082
Planned and ran a six-week admission campaign across three channels on a Rs 4.5 lakh budget, producing around 900 enquiries at Rs 190 each.
Skills
- Meta Ads Manager
- TikTok advertising
- Content planning
- Campaign reporting and CPL
- Canva and basic video editing
- Google Analytics
Languages
- Nepali — Native
- English — Professional
- Hindi — Conversational
Certifications
Meta Certified Digital Marketing Associate — Meta, 2081
Google Analytics Individual Qualification — Google, 2080
The name, employers and numbers above are invented. Replace every one of them —
a CV that still says Sneha Karki is worse than no CV at all.
Marketing executive CV format
The sections, in the order an employer reads them.
- Name, contact and portfolio link — Name, phone, email, city, and a link to campaigns or a portfolio.
- Profile — Years in marketing, the sectors, the channels you run and the budget you handle.
- Experience — Each job with dates, campaigns you ran, budget, and results as before and after with a period.
- Skills and tools — Meta Ads Manager, TikTok ads, Google Analytics, Canva, video editing, content planning.
- Education — BBA or MBA in marketing, or another degree, with college and year.
- Certifications — Google or Meta certifications and marketing courses, with year.
- References — A marketing head or director.
Marketing executive CV objective
Two to adapt — change the numbers and names to yours. A career objective, or summary, is the two or three lines under your name.
With experience
Marketing officer with four years across retail and education brands, running a Rs 3 lakh monthly Facebook and TikTok ad budget and growing a page from 18,000 to 71,000 followers in fourteen months. Looking for a marketing executive or digital lead role reporting on cost per lead.
For a fresher
BBA graduate in marketing who has run the social media pages of a college club and a family business, with basic Meta Ads and Canva skills. Looking for a first marketing executive role in a team that measures results.
More career objective examples, for every job
Skills to put on a marketing executive CV
- Meta Ads Manager — Facebook and Instagram
- TikTok advertising
- Content calendars and copywriting
- Campaign reporting — CPL, CTR, ROAS
- Google Analytics
- Canva and basic video editing
- Event and on-ground activation
- Market research
Marketing executive CV for freshers
A marketing executive CV for a fresher shows proof, not adjectives. If you ran a page for a club, a family shop or yourself, give the numbers — followers before and after, a post's reach, leads from a boosted post. Link to it. Add a Google or Meta certificate if you have one. A small real result beats a long list of 'skills in digital marketing'.
Download a marketing executive CV in Word or PDF
This marketing executive CV sample is a template you can edit, not a picture. Open it in the builder,
replace the details with yours, and download it as a PDF or a Word file — free, with no sign-up and no watermark.
Common questions
What should a marketing executive CV include?
Campaigns you ran, budget handled, results with before and after numbers and a period, the channels and tools you use, your degree and certifications, and a link to your work.
How do I write a marketing CV with no experience?
Show real results from a page or campaign you ran for a club, shop or yourself, link to it, add any Google or Meta certificate, and keep the skills list short and specific.
Is a marketing officer the same as a marketing executive?
Usually, yes — companies in Nepal tend to say officer and in India executive for the same role. Match the title on your CV to the vacancy.
Can I download a marketing executive CV in Word format?
Yes. Open this example in the builder, change the details to yours and download it as a Word file or a PDF, free and with no sign-up.